An insider’s social media tips to increase your marketing results today.
If your business or firm is not on social media, the first tip is simple: get online. As in brick and mortar retail, many customers are going online to shop and research. Likewise, marketing campaigns have made significant moves online across all sectors of business. Being online and being active online is key to cultivating your brand, communicating with your current and future clients, and demonstrating your expertise and relevance in the industry. If your firm isn’t social media friendly, and in particular, isn’t blogging, find out seven reasons why your firm should join the blogging community.
Insider’s Marketing Tool
There are various social platforms, such as LinkedIn, Facebook, Twitter, Instagram, Google+, Pinterest, and Tumblr, that may be part of your social media campaign, depending on the marketing needs of your business. SumAll is the go to for digital marketers, and provides in-depth analytics and data across all of these platforms.
Timing is Everything
SumAll measures the traffic and response rates to posts on these social media platforms to determine what the most opportune time is to send posts into the virtual universe. Entrepreneur shares this infographic to visually represent the results, which are as follows:
- Twitter: 1-3 PM
- Facebook: 1-4 PM
- Tumblr: 7-10 PM
- Instagram: 5-6 PM
- Pinterest: 8-11 PM
- Google+: 9-11 AM
Overall Marketing Tips that Respect the Social Media Timing Rules
Consistency:
In order to stay connected with your virtual community, you must be consistent. This is true of “real-life” and virtual relationships. Post or blog continually, so that your audience knows they can always come to you for new and interesting information.
Personalize to the Masses:
This may seem like an oxymoron, but the data clearly reveals that it is best to post during a person’s downtime or commute. For example, in the legal industry, the classic 9-5 workday is not the average model. Consider scheduling posts that reflect the real timeline and schedule of your intended audience.
Days of the Week:
While it is good to post consistently throughout the day and week, when you are planning a social media campaign or are making a specific marketing effort, it may also be beneficial to consider the day you release your information across the social media platforms. Research studies have different reasons for advocating for different days, but in general, it appears that Thursday is the best day to post for ideal traffic and response.